Finding Your Audience

Finding Your Audience

Whether you identify as an entrepreneur, creative, business owner, or content creator, the journey of bringing an idea or concept to market is a shared challenge. It's a path that can be mentally exhausting for many of us, a conversation that we often don't have but should. 

We often discuss the importance of taking the leap of faith, stepping out of our comfort zones, or finding our 'yes' to fulfill our vision. However, it's crucial to understand that sometimes, there isn't a ready-made audience waiting for us on the other side of our 'yes.' As creatives, we can actively seek out the people promised to be waiting. 

Being realistic about the reception of your product is not just about managing expectations; it's about managing your mental well-being. The creative journey is filled with moments that can trigger anxiety, panic, or depression, especially when we have to pivot, realign, collaborate, or re-assess. Acknowledging and addressing these challenges can help us navigate our creative journey more effectively. 

Establishing mental health systems like daily prayer, meditation, and journaling has been a source of strength for me and other creatives. Taking time for yourself, whether through a favorite song, podcast, or YouTube creative, can provide a much-needed break from the pressures of your creative journey. It's a way to gain new perspectives and information, enhancing your creative process and empowering you to take control of your mental health. Remember, you're not alone in this journey, and there are tools and strategies to support you.     

I lean into my community, friends, and family, where I'm able to discuss my mental frustrations with some while others offer their public support and acknowledgment; however, when we're talking about profit margins, those friends who move from public support to monetary support are the heroes who don't get enough credit. I'm most grateful for the financial backing because it gives me confidence from people I know intimately.  

While I don't have all the answers, I'm on a continuous learning journey, exploring every avenue. Yes, social media, friends, or family can be part of your marketing plan, but remember, the world is out there for you to discover. Success may not always come to you; often, it requires effort and perseverance. But the potential for success is accurate, which keeps us going. 

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Threaded Book Update: 

The first round of books is in and being prepped for your reading pleasure. You'll receive shipping confirmation soon! Thank you so much for your support. 

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